New Laureus Sport for Good Watch Coming from IWC
IWC Schaffhausen, the world famous brand from Switzerland, has recently announced its intention to partner with the Laureus Sport for Good Foundation to create a special edition time piece that sales will be donated to help charitable causes around the world. The new model, called the Portuguese Automatic, is the forth in a long line of such special edition watches designed to offer amazing quality to watch fans while still creating a much valued source of funding for the charitable groups involved. This time, the new model will utilize stainless steel and sports a dial that incorporates the trademark Laureus shade of blue. The 51011 caliber mechanical movement and full week of power provided by the Pellaton winding mechanism is sure to make this new model a major hit with time piece afficianados around the world. Only one thousand of these units will be made.
The previous special editions from IWC were: The Portuguese Chrono Automatic in 2006, The Pilot’s Watch Chrono Automatic of 2007, and the Da Vinci Chronograph of 2008. Each of these watches have sold impressively to help the charity raise funds, never lasting long on the market. Using the funds, the charity is able to assist impoverished and other wise endangered children around the globe. Last year they assisted nearly three quarters of a million children and young adults suffering from tragedies such as war, poverty, homelessness, fatal diseases, and drug problems. As with previous years, IWC has held a children’s painting contest with the winning art work to be featured on the back of the case of each special edition Portuguese Automatic model.