New iPhone Application Being Launched by IWC and A. Lange & Sohne
Two of the Richmonte Group watch manufacturing companies, IWC and A. Lange & Sohne have recently announced their intention to deliver an app for Apple’s iPhone mobile device in an effort to promote their highly exclusive luxury brands. This move comes hot on the heels of many other companies in the pricey high end watch market that have been teaming up with hi tech sector companies in an effort to associate themselves with the precision and prestige of these break out companies that have such a similar level of dedication to quality as the watch maker companies themselves. Both companies will release their own specific iPhone apps to further their push into new markets by riding on the coats of Apple’s paradigm shifting success with its smart phone.
For IWC, the app will invite users to enter an interactive play area created especially for fans of the giant Swiss brand, allowing them to sift through each and every time piece ever created by IWC. The company believes that by allowing users to examine the watches from any angle, in digitally animated format, they will be able to pique the interest of watch collectors and increase sales. The program will highlight each of the various model’s intricate features, but it will also locate the nearest IWC dealers for the user. The app designed for A. Lange & Sohne instead features their Zeitwerk watch, focusing on that model’s elegance and sought after complications. Fans are even invited to configure their own watch through the app and watch videos showcasing the watch making process.