For IWC, the app will invite users to enter an interactive play area created especially for fans of the giant Swiss brand, allowing them to sift through each and every time piece ever created by IWC. The company believes that by allowing users to examine the watches from any angle, in digitally animated format, they will be able to pique the interest of watch collectors and increase sales. The program will highlight each of the various model’s intricate features, but it will also locate the nearest IWC dealers for the user. The app designed for A. Lange & Sohne instead features their Zeitwerk watch, focusing on that model’s elegance and sought after complications. Fans are even invited to configure their own watch through the app and watch videos showcasing the watch making process.

Due to the total and complete uniqueness of this watch, Omega will not carry any replacement diamonds or other standard replacement parts. This is because in the event that a replacement to one of the jewels should ever need to take place, the process of repair would take a considerable amount of time due to the need for a certified Gemologist to carefully evaluate each stone in order to find the proper replacement. The color, cut, clarity and size of any replacement would need to be just as perfect as the original item.

The previous special editions from IWC were: The Portuguese Chrono Automatic in 2006, The Pilot’s Watch Chrono Automatic of 2007, and the Da Vinci Chronograph of 2008. Each of these watches have sold impressively to help the charity raise funds, never lasting long on the market. Using the funds, the charity is able to assist impoverished and other wise endangered children around the globe. Last year they assisted nearly three quarters of a million children and young adults suffering from tragedies such as war, poverty, homelessness, fatal diseases, and drug problems. As with previous years, IWC has held a children’s painting contest with the winning art work to be featured on the back of the case of each special edition Portuguese Automatic model.

The new wave of watches will be playing upon their fellow industries in the hi tech world. This is expected to change the watches we wear dramatically as new features come to be included that have never before been imagined. New features, called complications, will include audio players to play MP3 music files, WiFi connectivity, Bluetooth interaction and even GPS so that consumers can use their watch to tell not only the time, but their location, as well. Some of these features tie into cars, allowing Aston Martin owners to use their Rapid Transponder watch model to locate their vehicle. Breitling offers a watch equipped with a distress signal to be used by pilots and air crew, already the device has saved twenty lives. The future looks bright indeed for watchmakers and fans alike.

Among the events depicted in the series is the United States versus the former Soviet Union, an epic on ice battle that lead to a 4 – 3 “miracle” victory in 1980 for the US team, the perceived under dogs at the time. Another shows Jayne Torvill and Christopher Dean, the legendary ice dancing team, who won with the gold with a perfect 6.0 in Sarajevo’s 1984 Winter Olympics on Valentine’s Day. The third poster will commemorate the Olympics in Vancouver, featuring a bobsled team. A special edition watch is also being produced, the Omega Seamaster Professional 300m Diver Vancouver 2010 watch. The limited run time piece will be constructed of stainless steel, utilizing a bezel of anodized red metal to signify the watch’s connection with Canada and also, the four colored intertwined rings that symbolize the Olympic Games.