Watch Brands Increasing Quest to Establish Unique Identity
For generations consumers have known of the major watch brands such as Omega, IWC, TAG Hauer, and Breitling. These major brands have done their part to establish themselves as having strong reputations for quality, but these days the manufacturers are finding that this is not enough. They have begun seeking ways to further improve their edge. Omega has come associated with the Olympic Games and also with the United States space organization, NASA; TAG Hauer has become associated with high speed racing; Ulysse Nardin is known for its ties to the marine world; Breitling for its Bentley time piece. The horizon is clearly about brand association, but more recently the situation has started to grow – to borrow a classic watch term – complicated.
The new wave of watches will be playing upon their fellow industries in the hi tech world. This is expected to change the watches we wear dramatically as new features come to be included that have never before been imagined. New features, called complications, will include audio players to play MP3 music files, WiFi connectivity, Bluetooth interaction and even GPS so that consumers can use their watch to tell not only the time, but their location, as well. Some of these features tie into cars, allowing Aston Martin owners to use their Rapid Transponder watch model to locate their vehicle. Breitling offers a watch equipped with a distress signal to be used by pilots and air crew, already the device has saved twenty lives. The future looks bright indeed for watchmakers and fans alike.
Tags: omega, tag hauer, ulysse nardin